# Effective influencer marketing: A social identity perspective

> Research article (Journal of Retailing and Consumer Services, 2022) · cited 215× · AI/ML

**Wikidata**: [openalex:W4282040648](https://www.wikidata.org/wiki/openalex:W4282040648)  
**Source**: https://4ort.xyz/entity/effective-influencer-marketing-a-social-identity-perspective