# Effect of situational factors (control, convenience, time pressure, and order complexity) on customers’ self-service technology choices

> Research article (Journal of Hospitality Marketing & Management, 2023) · cited 15× · AI/ML

**Wikidata**: [openalex:W4362519223](https://www.wikidata.org/wiki/openalex:W4362519223)  
**Source**: https://4ort.xyz/entity/effect-of-situational-factors-control-convenience-time-pressure-and-order-complexity-on-customers-self-service-technolog