# Effect of popular culture on tourism firms' market value:A destination brand equity perspective

> Research article (Tourism Management, 2024) · cited 20× · AI/ML

**Wikidata**: [openalex:W4402886238](https://www.wikidata.org/wiki/openalex:W4402886238)  
**Source**: https://4ort.xyz/entity/effect-of-popular-culture-on-tourism-firms-market-value-a-destination-brand-equity-perspective