# Effect of message orientation/vividness on consumer engagement for travel brands on social networking sites

> Research article (Journal of Product & Brand Management, 2020) · cited 67× · AI/ML

**Wikidata**: [openalex:W3027136153](https://www.wikidata.org/wiki/openalex:W3027136153)  
**Source**: https://4ort.xyz/entity/effect-of-message-orientation-vividness-on-consumer-engagement-for-travel-brands-on-social-networking-sites