# Effect of colours on sponsor recall

> Research article (Asia Pacific Journal of Marketing and Logistics, 2022) · cited 12× · AI/ML

**Wikidata**: [openalex:W4281766920](https://www.wikidata.org/wiki/openalex:W4281766920)  
**Source**: https://4ort.xyz/entity/effect-of-colours-on-sponsor-recall