# Effect of Alliance Network Asymmetry on Firm Performance and Risk

> Research article (Journal of Marketing, 2020) · cited 39× · AI/ML

**Wikidata**: [openalex:W3083454189](https://www.wikidata.org/wiki/openalex:W3083454189)  
**Source**: https://4ort.xyz/entity/effect-of-alliance-network-asymmetry-on-firm-performance-and-risk