# Editorial – What is an interactive marketing perspective and what are emerging research areas?

> Research article (Journal of Research in Interactive Marketing, 2024) · cited 163× · AI/ML

**Wikidata**: [openalex:W4392553557](https://www.wikidata.org/wiki/openalex:W4392553557)  
**Source**: https://4ort.xyz/entity/editorial-what-is-an-interactive-marketing-perspective-and-what-are-emerging-research-areas