# Easyhome New Retail Group Corporation Limited

> furniture store chain

**Wikidata**: [Q106241554](https://www.wikidata.org/wiki/Q106241554)  
**Source**: https://4ort.xyz/entity/easyhome-new-retail-group-corporation-limited

## Summary
Easyhome New Retail Group Corporation Limited is a Chinese furniture store chain operating as a public company, with its headquarters in Beijing. It offers furniture and home products through both physical stores and online platforms, serving consumers across the People’s Republic of China. The company is listed on the stock market, enabling public investment in its operations.

## Key Facts
- **Headquarters**: Beijing, People’s Republic of China  
- **Instance of**: Public company, furniture store chain  
- **Aliases**: Easyhome, 居然之家 (Chinese name)  
- **Website**: https://www.juran.com.cn/  
- **Country of Operation**: People’s Republic of China  
- **Sitelink Count**: 2 (indicating limited but focused online presence)  
- **Commons Category**: Easyhome (image repository: https://commons.wikimedia.org/wiki/Special:FilePath/Easyhome_Shilihe_Furniture_Store_(20210306160250).jpg)  
- **Wikipedia Languages**: Represented in Chinese (zh) and Commons  
- **Google Knowledge Graph ID**: /g/11byd00g7s  
- **Different From**: “easyhome” (distinct branding and corporate structure)  

## FAQs  
**What is Easyhome New Retail Group Corporation Limited?**  
It is a Chinese public company specializing in furniture retail, operating both physical stores and an e-commerce platform.  

**Where is Easyhome headquartered?**  
The company’s headquarters are located in Beijing, China.  

**Is Easyhome a private or public company?**  
It is a public company, meaning its shares are traded on the stock market and available to the general public for investment.  

**How does Easyhome engage with customers?**  
The company maintains a dual presence through its physical store chain and its official website (https://www.juran.com.cn/), offering furniture and home products to consumers in China.  

**What distinguishes Easyhome from other furniture retailers?**  
Its status as a public company listed on the stock market, combined with its integrated online and offline retail model, differentiates it from privately held competitors.  

## Why It Matters  
Easyhome plays a notable role in China’s retail sector by providing accessible furniture and home products to consumers. As a public company, it contributes to the national economy through job creation, market competition, and shareholder value. Its dual online-offline business model reflects broader trends in China’s “new retail” landscape, which emphasizes seamless integration of digital and physical shopping experiences. This approach helps meet the evolving demands of Chinese consumers, particularly in urban areas undergoing rapid modernization.  

## Notable For  
- Being a publicly traded furniture retail chain in China, a status requiring adherence to regulatory standards and transparency.  
- Operating under the brand names “Easyhome” and “居然之家,” with a recognized presence in Chinese-language markets.  
- Maintaining a dual focus on physical stores and e-commerce, aligning with China’s “new retail” strategy.  
- Having a dedicated Wikipedia entry in Chinese and a Commons category, indicating localized significance.  

## Body  

### Company Overview  
Easyhome New Retail Group Corporation Limited is a furniture store chain headquartered in Beijing, China. It operates as a public company, listed on the stock market, and serves consumers through both physical retail locations and its official website (https://www.juran.com.cn/). The company’s Chinese name, 居然之家, reflects its branding tailored to domestic markets.  

### Ownership and Governance  
As a public company, Easyhome’s ownership is distributed among shareholders who hold its publicly traded securities. This structure subjects the company to regulatory oversight and disclosure requirements, ensuring transparency for investors. Governance is managed through a board of directors accountable to shareholders, a standard practice for publicly listed entities.  

### Online Presence  
The company’s website (https://www.juran.com.cn/) serves as a key platform for e-commerce and customer engagement. This digital integration complements its physical stores, positioning Easyhome within China’s broader “new retail” ecosystem, which emphasizes omnichannel retailing.  

### Distinctive Features  
- **Public Company Status**: Unlike many furniture retailers, Easyhome’s public listing facilitates access to capital markets and broad investor participation.  
- **Localized Branding**: The use of both English (“Easyhome”) and Chinese (“居然之家”) names underscores its focus on the Chinese consumer market.  
- **Dual Retail Model**: The combination of brick-and-mortar stores and online sales channels aligns with contemporary retail trends in China.  

### Related Entities and Properties  
- **Image Repository**: Photographs of Easyhome stores, such as the Shilihe location, are documented on Wikimedia Commons (https://commons.wikimedia.org/wiki/Special:FilePath/Easyhome_Shilihe_Furniture_Store_(20210306160250).jpg).  
- **Wikipedia Coverage**: The company is represented in Chinese-language Wikipedia and Commons, highlighting its regional relevance.  
- **Differentiation**: Easyhome is explicitly distinguished from the entity “easyhome,” ensuring clarity in branding and corporate identity.  

### Structural Classification  
Easyhome is classified as both a **public company** and a **furniture store chain**, reflecting its dual nature as a corporate entity and a retail operator. This classification distinguishes it from private furniture retailers and non-retail public companies.