# Easy to Remember, Easy to Forget? The Memorability of Creative Advertisements

> Research article (Creativity Research Journal, 2020) · cited 19× · AI/ML

**Wikidata**: [openalex:W3110464624](https://www.wikidata.org/wiki/openalex:W3110464624)  
**Source**: https://4ort.xyz/entity/easy-to-remember-easy-to-forget-the-memorability-of-creative-advertisements