# E-commerce customer churn prevention using machine learning-based business intelligence strategy

> Research article (Measurement Sensors, 2023) · cited 77× · AI/ML

**Wikidata**: [openalex:W4323543254](https://www.wikidata.org/wiki/openalex:W4323543254)  
**Source**: https://4ort.xyz/entity/e-commerce-customer-churn-prevention-using-machine-learning-based-business-intelligence-strategy