# Dynamic effects of user- and marketer-generated content on consumer purchase behavior: Modeling the hierarchical structure of social media websites

> Research article (Decision Support Systems, 2018) · cited 34× · AI/ML

**Wikidata**: [openalex:W2884595021](https://www.wikidata.org/wiki/openalex:W2884595021)  
**Source**: https://4ort.xyz/entity/dynamic-effects-of-user-and-marketer-generated-content-on-consumer-purchase-behavior-modeling-the-hierarchical-structure