# Dynamic allocation of promotional budgets based on maximizing customer equity

> Research article (Operational Research, 2019) · cited 13× · AI/ML

**Wikidata**: [openalex:W2966312246](https://www.wikidata.org/wiki/openalex:W2966312246)  
**Source**: https://4ort.xyz/entity/dynamic-allocation-of-promotional-budgets-based-on-maximizing-customer-equity