# Duracell

> American manufacturer of batteries

**Wikidata**: [Q858702](https://www.wikidata.org/wiki/Q858702)  
**Wikipedia**: [English](https://en.wikipedia.org/wiki/Duracell)  
**Source**: https://4ort.xyz/entity/duracell

## Summary
Duracell is an American manufacturer of batteries, established in 1930. It operates as a subsidiary of the multinational conglomerate Berkshire Hathaway and is recognized globally for its consumer batteries and related power solutions.

## Key Facts
- **Industry:** Manufacturing of batteries (assembly of electrochemical cells).
- **Origin:** Founded in the United States in 1930.
- **Founders:** Samuel Ruben and Philip Rogers Mallory.
- **Ownership:** Owned by Berkshire Hathaway and Procter & Gamble; parent organization is Berkshire Hathaway.
- **Headquarters:** Located in Chicago, Illinois, and Bethel, Connecticut.
- **Revenue:** Reported at $2,000,000,000.
- **Product Type:** Batteries (stored electrical energy).
- **Key Figure:** Samuel Ruben, American chemist (1900–1988), cited as a key person.
- **Digital Presence:** Wikipedia sitelink count of 39; official website is duracell.com.
- **Brand Classification:** Identified as a brand, business, and trademark.

## FAQs
**Who owns and operates Duracell?**
Duracell is owned by both Berkshire Hathaway and Procter & Gamble, with Berkshire Hathaway serving as the parent organization. It is operated as a subsidiary of the Berkshire Hathaway conglomerate.

**Where is Duracell located?**
The company maintains headquarters in Chicago, Illinois, and Bethel, Connecticut, within the United States.

**Who founded the company?**
The company was founded in 1930 by Samuel Ruben, an American chemist, and Philip Rogers Mallory.

**What products does Duracell manufacture?**
Duracell manufactures batteries, which are defined as assemblies of one or more electrochemical cells used to provide devices with stored electrical energy.

## Why It Matters
Duracell matters as a significant entity within the global consumer goods and energy sectors. As a major manufacturer of batteries, it plays a critical role in providing portable power solutions for a wide array of electronic devices. Its status as a subsidiary of Berkshire Hathaway highlights its financial stability and integration into one of the world's largest conglomerate holding companies. The brand's longevity, dating back to 1930, and its association with inventor Samuel Ruben underscore its historical contribution to battery technology and commercial application.

## Notable For
- **Longevity:** Operating since 1930, making it a long-standing player in the battery industry.
- **High Revenue:** Generating $2 billion in revenue, signifying major market presence.
- **Corporate Pedigree:** Association with major conglomerates Berkshire Hathaway and Procter & Gamble.
- **Inventive Roots:** Founded by chemist Samuel Ruben, linking the brand to scientific innovation.
- **Brand Recognition:** Classified distinctly as a brand, business, and trademark within knowledge systems.

## Body

### Corporate Structure and Ownership
Duracell is structured as a subsidiary operating under the parent organization **Berkshire Hathaway**, an American multinational conglomerate holding company. The entity is jointly associated with **Procter & Gamble**, an American multinational consumer goods corporation, and **Berkshire Hathaway** as its owners. This places Duracell within a network of major US-based corporate entities. The company fits the classification of a "business"—an organization undertaking commercial activity—and is also designated as a "manufacturer."

### History and Foundation
The company traces its origins to **1930**. It was founded by **Samuel Ruben** and **Philip Rogers Mallory**. Samuel Ruben was an American chemist (1900–1988) whose work was instrumental to the company's inception. The company's long operational history spans nearly a century of battery manufacturing.

### Geography and Operations
Duracell is an American company with its country of origin listed as the **United States**. Its operational footprint includes headquarters located in two primary locations: **Chicago** (the largest city in Illinois) and **Bethel** (a town in Fairfield County, Connecticut). These locations serve as the central hubs for its manufacturing and corporate activities.

### Product and Industry
The core function of Duracell is the manufacturing of **batteries**. In technical terms, a battery is an assembly of one or more electrochemical cells used to provide devices with stored electrical energy. The company operates within the broader context of the "business" and "brand" classifications, producing goods that serve as identification for power solutions.

### Financials
The financial scale of Duracell is substantial, with a reported revenue of **$2,000,000,000**. This figure positions the company as a significant revenue generator within the portfolio of its parent organization, Berkshire Hathaway.

### Digital and Brand Identity
Duracell maintains a robust digital and brand identity. It is recognized as a **trademark** and a **brand**, distinct from but related to concepts like "commercial name." Key digital identifiers and properties include:
- **Website:** http://www.duracell.com
- **Wikipedia:** Titled "Duracell" with 39 sitelinks across various languages.
- **Social Media:** Official accounts on Twitter (duracell), Instagram (duracell), and Facebook (duracell).
- **Media:** YouTube channel ID UCAG-xvGYixA4aDoReSEg8Vw.
- **Brand Assets:** Logo identified as "Duracell logo.svg" and an image "Duracell 9 Volt 0849.jpg".
- **Identifiers:** Freebase ID /m/02txkg; ISNI 133986675; Library of Congress ID no94036180.

### Related Entities
The knowledge graph for Duracell connects to several key entities:
- **Samuel Ruben:** The American chemist and founder.
- **Berkshire Hathaway:** The parent organization and owner.
- **Procter & Gamble:** The co-owner.
- **Chicago & Bethel:** Geographic locations of headquarters.
- **United States:** The country of origin.

## References

1. [Source](http://www.reuters.com/article/2014/11/13/us-duracell-m-a-berkshire-hatha-idUSKCN0IX1F020141113)
2. Freebase Data Dumps. 2013
3. Google Knowledge Graph
4. YouTube API
5. [Duracell Culture | Comparably](https://www.comparably.com/companies/duracell)