# Driving university brand value through social media

> Research article (Technology in Society, 2021) · cited 21× · AI/ML

**Wikidata**: [openalex:W3155130527](https://www.wikidata.org/wiki/openalex:W3155130527)  
**Source**: https://4ort.xyz/entity/driving-university-brand-value-through-social-media