# Driving metaverse adoption in the hospitality industry: an upper echelon perspective

> Research article (International Journal of Contemporary Hospitality Management, 2024) · cited 23× · AI/ML

**Wikidata**: [openalex:W4396933898](https://www.wikidata.org/wiki/openalex:W4396933898)  
**Source**: https://4ort.xyz/entity/driving-metaverse-adoption-in-the-hospitality-industry-an-upper-echelon-perspective