# Driving growth of Mwallets in emerging markets: a retailer’s perspective

> Research article (Journal of the Academy of Marketing Science, 2018) · cited 68× · AI/ML

**Wikidata**: [openalex:W2900868978](https://www.wikidata.org/wiki/openalex:W2900868978)  
**Source**: https://4ort.xyz/entity/driving-growth-of-mwallets-in-emerging-markets-a-retailers-perspective