# Drivers of strategic green marketing orientation: An SME owner-manager perspective

> Research article (Journal of Retailing and Consumer Services, 2024) · cited 12× · AI/ML

**Wikidata**: [openalex:W4403526246](https://www.wikidata.org/wiki/openalex:W4403526246)  
**Source**: https://4ort.xyz/entity/drivers-of-strategic-green-marketing-orientation-an-sme-owner-manager-perspective