# Drivers of generative AI adoption in higher education through the lens of the Theory of Planned Behaviour

> Research article (Technology in Society, 2024) · cited 303× · AI/ML

**Wikidata**: [openalex:W4393149408](https://www.wikidata.org/wiki/openalex:W4393149408)  
**Source**: https://4ort.xyz/entity/drivers-of-generative-ai-adoption-in-higher-education-through-the-lens-of-the-theory-of-planned-behaviour