# Drivers of customer decision to visit an environmentally responsible museum: merging the theory of planned behavior and norm activation theory

> Research article (Journal of Travel & Tourism Marketing, 2017) · cited 185× · AI/ML

**Wikidata**: [openalex:W2601358354](https://www.wikidata.org/wiki/openalex:W2601358354)  
**Source**: https://4ort.xyz/entity/drivers-of-customer-decision-to-visit-an-environmentally-responsible-museum-merging-the-theory-of-planned-behavior-and-n