# Drivers and impact of big data analytic adoption in the retail industry: A quantitative investigation applying structural equation modeling

> Research article (Journal of Retailing and Consumer Services, 2022) · cited 203× · AI/ML

**Wikidata**: [openalex:W4302283558](https://www.wikidata.org/wiki/openalex:W4302283558)  
**Source**: https://4ort.xyz/entity/drivers-and-impact-of-big-data-analytic-adoption-in-the-retail-industry-a-quantitative-investigation-applying-structural