# Drivers and consequences of customer participation into value co-creation: a field experiment

> Research article (Journal of Product & Brand Management, 2020) · cited 44× · AI/ML

**Wikidata**: [openalex:W3092663564](https://www.wikidata.org/wiki/openalex:W3092663564)  
**Source**: https://4ort.xyz/entity/drivers-and-consequences-of-customer-participation-into-value-co-creation-a-field-experiment