# DoubleClick

> provides Internet ad serving services

**Wikidata**: [Q1053674](https://www.wikidata.org/wiki/Q1053674)  
**Wikipedia**: [English](https://en.wikipedia.org/wiki/DoubleClick)  
**Source**: https://4ort.xyz/entity/doubleclick

## Summary
DoubleClick is an Internet ad serving service that provides advertising and analytics solutions. It was founded in 1996 and was later acquired by Google, becoming part of the Google Marketing Platform in 2018. The service is known for its role in digital advertising and analytics.

## Key Facts
- Provides Internet ad serving services.
- Founded in 1996.
- Acquired by Google and integrated into the Google Marketing Platform in 2018.
- Has multiple official websites, including https://www.google.com/doubleclick/ and https://www.doubleclickbygoogle.com/.
- Has 26 sitelinks, indicating a significant online presence.
- Associated with the advertising and analytics industry.
- Described in Wikipedia as providing Internet ad serving services.

## FAQs
- **What is DoubleClick used for?** DoubleClick is used to serve and manage Internet advertising campaigns, including display ads, video ads, and other digital ad formats.
- **Who owns DoubleClick?** DoubleClick was acquired by Google and is now part of the Google Marketing Platform.
- **When was DoubleClick founded?** DoubleClick was founded in 1996.
- **What is the Google Marketing Platform?** The Google Marketing Platform is an advertising and analytics platform that includes DoubleClick as one of its components, launched in 2018.
- **Where can I find more information about DoubleClick?** You can visit the official websites at https://www.google.com/doubleclick/ or https://www.doubleclickbygoogle.com/.

## Why It Matters
DoubleClick plays a crucial role in the digital advertising industry by providing tools for ad serving and analytics. Its integration into the Google Marketing Platform has enhanced its capabilities, making it a key player in online advertising. The service helps businesses reach their target audiences through effective ad campaigns, contributing to the growth of digital marketing.

## Notable For
- Being a pioneer in Internet ad serving services.
- Being acquired by Google and integrated into the Google Marketing Platform.
- Providing a comprehensive suite of advertising and analytics tools.
- Having a significant online presence with 26 sitelinks.
- Being associated with the advertising and analytics industry.

## Body
### History
DoubleClick was founded in 1996, establishing itself as a leader in Internet ad serving services. Over the years, it evolved to include a wide range of advertising and analytics tools. In 2018, Google acquired DoubleClick and integrated it into the Google Marketing Platform, enhancing its capabilities and expanding its reach.

### Ecosystem
DoubleClick is part of the Google Marketing Platform, which includes other advertising and analytics tools. This integration allows for seamless ad management and analytics, making it a comprehensive solution for digital marketing needs.

### Related Projects
- **Google Marketing Platform**: An advertising and analytics platform that includes DoubleClick, launched in 2018.

### Industry Association
DoubleClick is associated with the advertising and analytics industry, reflecting its role in digital advertising and marketing.

### Online Presence
DoubleClick has a strong online presence, as evidenced by its 26 sitelinks. It is accessible through multiple official websites, including https://www.google.com/doubleclick/ and https://www.doubleclickbygoogle.com/.

## References

1. Freebase Data Dumps. 2013
2. Quora