# Donately

> Donation platform and fundraising software

**Wikidata**: [Q136721302](https://www.wikidata.org/wiki/Q136721302)  
**Source**: https://4ort.xyz/entity/donately

## Summary
Donately is a US-based donation platform and fundraising software company founded in 2011. Headquartered in Encinitas, California, it provides software-as-a-service (SaaS) tools that enable nonprofit organizations to collect online donations and manage fundraising campaigns.

## Key Facts
- Founded in 2011.
- Headquarters: Encinitas, California, USA.
- Legal structure: Corporation.
- Primary industry: Software as a Service (SaaS).
- Core service: Donation platform and fundraising software.
- Official website: https://www.donately.com/ (English).
- Contact page: https://www.donately.com/contact.
- Official blog: https://www.donately.com/blog.
- Privacy policy: https://www.donately.com/privacy-policy.
- Terms of service: https://www.donately.com/terms-of-use.
- FAQ page: https://www.donately.com/frequently-asked-questions.
- Social media: Twitter (@donately), Facebook (wearedonately), Instagram (@donately_org), LinkedIn (donately).
- Known aliases: Donately Corporation, Donate.ly.
- Country of operation: United States.
- State location: California.
- Street address: 111 C Street, Encinitas, CA 92024.
- Golden ID: Donately-R96ZDXJ.
- Crunchbase organization ID: donate-ly.
- PitchBook profile ID: company/224009-83.
- OpenCorporates ID: us_ca/3349281.
- Wikidata description: "Donation platform and fundraising software."
- Recognized in industry sources (Adweek, Fast Company) for use by major charities like the Red Cross and United Way.

## FAQs
**How can I contact Donately?**  
You can reach Donately through their contact page at https://www.donately.com/contact, or via social media on Twitter (@donately), Facebook (wearedonately), Instagram (@donately_org), and LinkedIn (donately). All primary resources are provided in English.

**What services does Donately provide?**  
Donately offers a donation platform and fundraising software as a service, allowing nonprofits to process online donations and manage fundraising campaigns. The platform is designed as a SaaS solution, meaning it is accessed via the web without requiring local software installation.

**Where is Donately headquartered and where does it operate?**  
Donately is headquartered in Encinitas, California, USA, with a registered street address at 111 C Street, Encinitas, CA 92024. The company operates within the United States and is legally incorporated in California.

**When was Donately founded and what is its legal status?**  
Donately was founded in 2011 and operates as a corporation. It is a registered business entity in California, as documented by identifiers like its OpenCorporates ID (us_ca/3349281).

**Is Donately's platform and documentation available in languages other than English?**  
All provided URLs for the website, contact, blog, policies, and FAQ are in English, as indicated by consistent language qualifiers in the source data. There is no mention of multilingual support.

**What type of company is Donately and how is it classified?**  
Donately is classified as a business or company in the software-as-a-service (SaaS) industry. This classification is supported by references from Fast Company and its inclusion in business databases like Crunchbase and PitchBook.

## Why It Matters
Donately addresses a critical need in the nonprofit sector by providing accessible, cloud-based tools for digital fundraising. Its SaaS model lowers technical barriers for charities, enabling them to collect donations efficiently and engage donors—particularly millennials—through modern online channels. The platform's adoption by iconic organizations like the Red Cross and United Way, as reported in Adweek, underscores its role in shaping contemporary charitable giving. By streamlining donation processing and campaign management, Donately helps nonprofits focus more on their missions and less on administrative overhead, making it a significant player in the intersection of technology and philanthropy.

## Notable For
- **Early SaaS adoption for nonprofits:** Founded in 2011, it was part of the early wave of cloud-based tools specifically designed for charitable fundraising.
- **Use by major charities:** Recognized in Adweek for being utilized by large organizations such as the Red Cross and United Way to attract younger donors.
- **Comprehensive digital toolkit:** Offers an integrated suite including donation processing, campaign management, and donor engagement features under one SaaS platform.
- **Strong digital footprint:** Maintains dedicated, English-language resources for users, including a blog, FAQ, and legal policies, alongside active social media presence.
- **California-based corporation:** Headquartered in Encinitas, CA, and incorporated as a US corporation, with full legal and operational transparency via identifiers like OpenCorporates.

## Body
### History and Founding
Donately was founded in 2011 and established its headquarters in Encinitas, California, USA. The company operates as a corporation, a legal form confirmed by its registration details and business identifiers. Its inception places it among the early providers of specialized software-as-a-service solutions for the nonprofit sector.

### Corporate Identity and Industry Classification
The company is commonly known as Donately Corporation or by its alias Donate.ly. It is classified within the software-as-a-service (SaaS) industry, a designation referenced in a Fast Company article. Donately is explicitly identified as a "business" or "company" in sources such as the San Diego Union-Tribune and Adweek, which have featured its work. The company's logo is publicly available via Wikimedia Commons.

### Service Offering and Technical Model
Donately provides a donation platform and fundraising software, as stated in its Wikidata description. The service is delivered through a SaaS model, meaning it is hosted remotely and accessed via web browsers, eliminating the need for nonprofits to install or maintain on-premise software. This architecture allows for scalable, secure, and up-to-date donation processing and campaign management tools.

### Digital Presence and User Resources
The company maintains a central website at https://www.donately.com/, with all content in English. Supplementary resources include:
- An official blog at https://www.donately.com/blog for updates and insights.
- A dedicated contact page at https://www.donately.com/contact for user inquiries.
- A comprehensive FAQ section at https://www.donately.com/frequently-asked-questions.
- Legal and policy documents: a privacy policy (https://www.donately.com/privacy-policy) and terms of service (https://www.donately.com/terms-of-use).
All these resources are explicitly in English, per consistent language qualifiers in the source data.

### Social Media and Community Engagement
Donately actively engages with users and the public through multiple social media platforms:
- Twitter: @donately
- Facebook: wearedonately
- Instagram: @donately_org
- LinkedIn: donately
These channels serve for support, marketing, and community building around nonprofit fundraising.

### Geographic and Legal Details
The company is located in the United States, specifically in the state of California. Its registered street address is 111 C Street, Encinitas, CA 92024. As a corporation, it is formally registered with OpenCorporates under the identifier us_ca/3349281, providing legal transparency.

### Database Identifiers and Business Listings
Donately is cataloged in several business and financial databases with unique IDs:
- Golden ID: Donately-R96ZDXJ
- Crunchbase organization ID: donate-ly
- PitchBook profile ID: company/224009-83
- OpenCorporates ID: us_ca/3349281
These identifiers facilitate tracking of its corporate history, funding, and operational details.

### Recognition and Industry Impact
Donately has been highlighted in industry publications for its practical impact. An Adweek article notes its use by "iconic charities" like the Red Cross and United Way in efforts to engage millennial donors. A Fast Company reference cites its SaaS approach to connecting people with causes. This recognition underscores its role as a tool that helps large, established nonprofits adapt to digital donation trends and younger donor demographics.

## References

1. [Source](https://www.sandiegouniontribune.com/2013/03/05/one-on-one-with-javan-van-gronigen/)
2. [Source](https://www.adweek.com/brand-marketing/how-iconic-charities-red-cross-and-united-way-are-trying-win-over-millennial-donors-171646/)
3. [Source](https://www.fastcompany.com/3002036/how-connect-people-who-are-fired-change)
4. [Source](https://www.fiftyandfifty.org/)