# Don't miss the boat when consumers are in-store! Exploring the use of point-of-purchase displays to promote green and non-green products

> Research article (Journal of Retailing and Consumer Services, 2022) · cited 15× · AI/ML

**Wikidata**: [openalex:W4283258449](https://www.wikidata.org/wiki/openalex:W4283258449)  
**Source**: https://4ort.xyz/entity/don-t-miss-the-boat-when-consumers-are-in-store-exploring-the-use-of-point-of-purchase-displays-to-promote-green-and-non