# Domestic Product Involvement and Consumer Willingness to Buy Domestic Products: Empirical Testing of a Cognitive Consistency Theory Framework

> Research article (Journal of International Consumer Marketing, 2020) · cited 14× · AI/ML

**Wikidata**: [openalex:W3008935488](https://www.wikidata.org/wiki/openalex:W3008935488)  
**Source**: https://4ort.xyz/entity/domestic-product-involvement-and-consumer-willingness-to-buy-domestic-products-empirical-testing-of-a-cognitive-consiste