# Doing the right things or doing things right?

> Research article (Corporate Communications An International Journal, 2016) · cited 38× · AI/ML

**Wikidata**: [openalex:W2215308720](https://www.wikidata.org/wiki/openalex:W2215308720)  
**Source**: https://4ort.xyz/entity/doing-the-right-things-or-doing-things-right