# ‘Doing the brand’: aesthetic labour as situated, relational performance in fashion retail

> Research article (Work Employment and Society, 2017) · cited 29× · AI/ML

**Wikidata**: [openalex:W2603483484](https://www.wikidata.org/wiki/openalex:W2603483484)  
**Source**: https://4ort.xyz/entity/doing-the-brand-aesthetic-labour-as-situated-relational-performance-in-fashion-retail