# Does the Customer Matter Most? Exploring Strategic Frontline Employees’ Influence of Customers, the Internal Business Team, and External Business Partners

> Research article (Journal of Marketing, 2015) · cited 171× · AI/ML

**Wikidata**: [openalex:W2183612455](https://www.wikidata.org/wiki/openalex:W2183612455)  
**Source**: https://4ort.xyz/entity/does-the-customer-matter-most-exploring-strategic-frontline-employees-influence-of-customers-the-internal-business-team-