# Does Sport Celebrity Advocacy Work? Testing the Potential for Endorsements to Backfire

> Research article (Atlantic Journal of Communication, 2017) · cited 13× · AI/ML

**Wikidata**: [openalex:W2727032537](https://www.wikidata.org/wiki/openalex:W2727032537)  
**Source**: https://4ort.xyz/entity/does-sport-celebrity-advocacy-work-testing-the-potential-for-endorsements-to-backfire