# Does social customer relationship management (SCRM) affect customers’ happiness and retention? A service perspective

> Research article (Uncertain Supply Chain Management, 2022) · cited 77× · AI/ML

**Wikidata**: [openalex:W4312185411](https://www.wikidata.org/wiki/openalex:W4312185411)  
**Source**: https://4ort.xyz/entity/does-social-customer-relationship-management-scrm-affect-customers-happiness-and-retention-a-service-perspective