# Does salesperson bricolage matter in fostering service-sales ambidexterity in B2B markets? A perspective through the sales management control system

> Research article (Industrial Marketing Management, 2024) · cited 11× · AI/ML

**Wikidata**: [openalex:W4400720383](https://www.wikidata.org/wiki/openalex:W4400720383)  
**Source**: https://4ort.xyz/entity/does-salesperson-bricolage-matter-in-fostering-service-sales-ambidexterity-in-b2b-markets-a-perspective-through-the-sale
