# Does public segmentation matter in crisis communication? The interplay between public segmentation and crisis response strategies

> Research article (Corporate Communications An International Journal, 2021) · cited 13× · AI/ML

**Wikidata**: [openalex:W3157382827](https://www.wikidata.org/wiki/openalex:W3157382827)  
**Source**: https://4ort.xyz/entity/does-public-segmentation-matter-in-crisis-communication-the-interplay-between-public-segmentation-and-crisis-response-st