# Does personality still matter in e-commerce? How perceived hubris influences the assessment of founders’ trustworthiness using the example of reward-based crowdfunding

> Research article (Electronic Markets, 2022) · cited 18× · AI/ML

**Wikidata**: [openalex:W4295706162](https://www.wikidata.org/wiki/openalex:W4295706162)  
**Source**: https://4ort.xyz/entity/does-personality-still-matter-in-e-commerce-how-perceived-hubris-influences-the-assessment-of-founders-trustworthiness-u