# Does MSRP impact women differently? Exploring gender-based differences in the effectiveness of retailer-provided reference prices

> Research article (Journal of Retailing and Consumer Services, 2020) · cited 10× · AI/ML

**Wikidata**: [openalex:W3001771294](https://www.wikidata.org/wiki/openalex:W3001771294)  
**Source**: https://4ort.xyz/entity/does-msrp-impact-women-differently-exploring-gender-based-differences-in-the-effectiveness-of-retailer-provided-referenc