# Does model consistency in business model innovation matter? A contingency‐based approach

> Research article (Creativity and Innovation Management, 2017) · cited 41× · AI/ML

**Wikidata**: [openalex:W2769332452](https://www.wikidata.org/wiki/openalex:W2769332452)  
**Source**: https://4ort.xyz/entity/does-model-consistency-in-business-model-innovation-matter-a-contingencybased-approach