# Does Micro-Blogging Lead to a More Positive Attitude Toward a Brand?—A Perspective of Cultivation Theory

> Research article (Journal of Promotion Management, 2020) · cited 18× · AI/ML

**Wikidata**: [openalex:W3003945830](https://www.wikidata.org/wiki/openalex:W3003945830)  
**Source**: https://4ort.xyz/entity/does-micro-blogging-lead-to-a-more-positive-attitude-toward-a-brand-a-perspective-of-cultivation-theory