# Does it pay off to communicate like your online community? Evaluating the effect of content and linguistic style similarity on B2B brand engagement

> Research article (Industrial Marketing Management, 2022) · cited 20× · AI/ML

**Wikidata**: [openalex:W4295763171](https://www.wikidata.org/wiki/openalex:W4295763171)  
**Source**: https://4ort.xyz/entity/does-it-pay-off-to-communicate-like-your-online-community-evaluating-the-effect-of-content-and-linguistic-style-similari