# Does Familiarity Matter? Examining Model Familiarity in Instagram Advertisements

> Research article (Journal of Internet Commerce, 2021) · cited 23× · AI/ML

**Wikidata**: [openalex:W4200141708](https://www.wikidata.org/wiki/openalex:W4200141708)  
**Source**: https://4ort.xyz/entity/does-familiarity-matter-examining-model-familiarity-in-instagram-advertisements