# Does Ethical Image Build Equity in Corporate Services Brands? The Influence of Customer Perceived Ethicality on Affect, Perceived Quality, and Equity

> Research article (Journal of Business Ethics, 2015) · cited 135× · AI/ML

**Wikidata**: [openalex:W1666299271](https://www.wikidata.org/wiki/openalex:W1666299271)  
**Source**: https://4ort.xyz/entity/does-ethical-image-build-equity-in-corporate-services-brands-the-influence-of-customer-perceived-ethicality-on-affect-pe