# Does customer participation hurt new product development performance? Customer role, product newness, and conflict

> Research article (Journal of Business Research, 2019) · cited 75× · AI/ML

**Wikidata**: [openalex:W2994789638](https://www.wikidata.org/wiki/openalex:W2994789638)  
**Source**: https://4ort.xyz/entity/does-customer-participation-hurt-new-product-development-performance-customer-role-product-newness-and-conflict