# Does crowdsourcing necessarily lead to brand engagement? The role of crowdsourcing cues and relationship norms on customer-brand relationships

> Research article (Journal of Product & Brand Management, 2023) · cited 19× · AI/ML

**Wikidata**: [openalex:W4320930249](https://www.wikidata.org/wiki/openalex:W4320930249)  
**Source**: https://4ort.xyz/entity/does-crowdsourcing-necessarily-lead-to-brand-engagement-the-role-of-crowdsourcing-cues-and-relationship-norms-on-custome