# Does causal reasoning lead to moral reasoning? Consumers' responses to scandalized athletes and endorsements

> Research article (International Journal of Sports Marketing and Sponsorship, 2021) · cited 19× · AI/ML

**Wikidata**: [openalex:W3193429901](https://www.wikidata.org/wiki/openalex:W3193429901)  
**Source**: https://4ort.xyz/entity/does-causal-reasoning-lead-to-moral-reasoning-consumers-responses-to-scandalized-athletes-and-endorsements