# Does brand-consumer social sharing matter? A relational framework of customer engagement to brand-hosted social media

> Research article (Journal of Business Research, 2018) · cited 265× · AI/ML

**Wikidata**: [openalex:W2781706328](https://www.wikidata.org/wiki/openalex:W2781706328)  
**Source**: https://4ort.xyz/entity/does-brand-consumer-social-sharing-matter-a-relational-framework-of-customer-engagement-to-brand-hosted-social-media