# Does Being Social Matter? Effects of Enabled Commenting on Credibility and Brand Attitude in Social Media

> Research article (Journal of Promotion Management, 2015) · cited 88× · AI/ML

**Wikidata**: [openalex:W2140449631](https://www.wikidata.org/wiki/openalex:W2140449631)  
**Source**: https://4ort.xyz/entity/does-being-social-matter-effects-of-enabled-commenting-on-credibility-and-brand-attitude-in-social-media