# Does banner advertising still capture attention? An eye-tracking study

> Research article (Spanish Journal of Marketing - ESIC, 2023) · cited 11× · AI/ML

**Wikidata**: [openalex:W4383571175](https://www.wikidata.org/wiki/openalex:W4383571175)  
**Source**: https://4ort.xyz/entity/does-banner-advertising-still-capture-attention-an-eye-tracking-study