# Does AI orientation facilitate operational efficiency? A contingent strategic orientation perspective

> Research article (Journal of Business Research, 2024) · cited 24× · AI/ML

**Wikidata**: [openalex:W4402945643](https://www.wikidata.org/wiki/openalex:W4402945643)  
**Source**: https://4ort.xyz/entity/does-ai-orientation-facilitate-operational-efficiency-a-contingent-strategic-orientation-perspective