# Do versus Don’t: The Impact of Framing on Goal-Level Setting

> Research article (Journal of Consumer Research, 2020) · cited 12× · AI/ML

**Wikidata**: [openalex:W3091807708](https://www.wikidata.org/wiki/openalex:W3091807708)  
**Source**: https://4ort.xyz/entity/do-versus-dont-the-impact-of-framing-on-goal-level-setting