# Do the competitors affect cross-buying decisions?

> Research article (International Journal of Bank Marketing, 2017) · cited 11× · AI/ML

**Wikidata**: [openalex:W2777213744](https://www.wikidata.org/wiki/openalex:W2777213744)  
**Source**: https://4ort.xyz/entity/do-the-competitors-affect-cross-buying-decisions