# Do supra-modal traveller types exist? A travel behaviour market segmentation using Goal framing theory

> Research article (Transportation, 2018) · cited 24× · AI/ML

**Wikidata**: [openalex:W2803097281](https://www.wikidata.org/wiki/openalex:W2803097281)  
**Source**: https://4ort.xyz/entity/do-supra-modal-traveller-types-exist-a-travel-behaviour-market-segmentation-using-goal-framing-theory