# Do messages spread widely also diffuse fast? Examining the effects of message characteristics on information diffusion

> Research article (Computers in Human Behavior, 2019) · cited 61× · AI/ML

**Wikidata**: [openalex:W2973167823](https://www.wikidata.org/wiki/openalex:W2973167823)  
**Source**: https://4ort.xyz/entity/do-messages-spread-widely-also-diffuse-fast-examining-the-effects-of-message-characteristics-on-information-diffusion